Target-account selection
Define accounts by industry, size, revenue, geography, company type, technology use or custom qualification criteria.
ABM data
Build account lists around fit, then map the people inside them.
Account-based programs work from a defined set of accounts. Use company, firmographic and technology criteria to shape the account universe, then identify the decision-makers and influencers who belong in the buying group.
Request counts or a sample
Start with the account, then the buying groupBuild around account fit and identify the roles that matter to the sales motion.
What this service covers
Shape the target-account universe before outreach begins.
ABM data can combine account qualification, technology context, named-account inputs and decision-role mapping.
Buying-group mapping
Identify executives, functional leaders, directors, managers and specialist roles that influence the purchase.
Technographic filters
Use installed platforms or technology categories to refine which accounts belong in the program.
Named-account enrichment
Start from a supplied account list and add company, technology and contact context around those accounts.
Suppression and exclusions
Remove current customers, previously delivered records, competitors, regions or other excluded groups when supplied.
Segmented delivery
Organize accounts and contacts into tiers, territories, industries or campaign groups based on the agreed logic.
Data fields
Keep account fit and contact relevance in the same file.
ABM datasets can be designed to support account selection, contact mapping and campaign segmentation in one workflow.
Discuss the required fieldsAccount attributes
Company, domain, industry, size, revenue, geography, company type and other account-level qualification fields.
Technology attributes
Technology vendor, platform, product family or technology category where it is part of the ICP.
Role attributes
Job title, function, department, seniority, business email, phone and professional profile where available.
Segmentation fields
Account tier, territory, campaign group, industry segment or other custom labels defined by the ABM program.
Exclusion logic
Customer suppression, prior-delivery suppression, competitor removal or other rules supplied with the targeting brief.
Where teams use it
ABM data supports focused account programs.
Build the dataset around the accounts and roles that the sales and marketing teams have agreed to pursue.
01
Named-account campaigns
Enrich a defined account list and map contacts across the roles that matter to each account.
02
Territory planning
Build account pools by region, segment or seller and attach relevant decision-makers to each account.
03
Technology-led ABM
Create account programs around a specific software ecosystem, installed platform or modernization opportunity.
04
Executive outreach
Map senior leaders and functional owners at qualified accounts for higher-value sales motions.
Have an ICP or named-account list ready?
Send the account criteria, roles and exclusions. We can use those rules to frame the ABM dataset and buying-group coverage.