Structured data for sales, marketing, research and CRM teams. Request a sample
Custom data research

When the audience does not fit a standard list, define it from scratch.

Some projects need unusual organization types, narrow roles, specialist fields or research logic that cannot be handled with a standard filter set. Custom data research starts from the requirement and builds the dataset around it.

Niche audiencesCustom titlesCustom fieldsWeb researchSuppressionProject-specific QA
Request counts or a sample
Business team collaborating around a project
Start from the requirement, not the catalogDefine the inclusion rules, exclusions and fields that make the final dataset useful.
What this service covers

Research audiences that need more than standard filters.

Custom projects can combine public-source research, company verification, title qualification, specialized fields and suppression logic.

01

Niche organization research

Build datasets around specialized organization types, business models, sectors or local market definitions.

02

Uncommon role targeting

Research titles or functional responsibilities that are not reliably captured by broad seniority or department filters.

03

Website-level verification

Review company sites and other appropriate public sources when the project requires deeper qualification.

04

Custom field collection

Add project-specific fields such as ownership, specialty, technology, operating model, service type or other research attributes.

05

Suppression handling

Exclude prior deliveries, existing accounts, current customers, regions or other supplied records from the finished dataset.

06

Project-specific QA

Use explicit inclusion and exclusion rules to review whether each record fits the requirement before delivery.

Data fields

Define the fields around the decision you need to make.

Custom projects are not limited to a fixed schema. The field set can be designed around the research question and data availability.

Discuss the required fields
R

Research criteria

Organization type, service model, ownership, market, facility type, technology, specialty or other project-specific qualifiers.

P

People fields

Name, title, function, seniority, business email, phone and professional profile where available.

C

Company fields

Company, domain, website, location, industry, employee size, revenue, classification and other useful firmographics.

Q

Qualification notes

Optional notes or status fields explaining why a company or contact fits a defined inclusion rule.

S

Suppression controls

Apply supplied exclusion files, duplicate rules, geography restrictions or account-level suppression criteria.

Where teams use it

Custom data works well for research-heavy targeting.

Use a custom project when the audience definition depends on criteria that ordinary database filters do not capture well.

01

Niche market entry

Map a specialized market before a new sales, partnership or expansion initiative.

02

Specialist prospecting

Find uncommon decision-makers, independent operators, specialized facilities or hard-to-classify business roles.

03

Research projects

Collect company and professional attributes for market studies, landscape analysis or internal planning.

04

Net-new list building

Create new records while suppressing prior deliveries or existing databases supplied at the start of the project.

Describe the audience in plain language.

Share what qualifies, what should be excluded and which fields are required. We can turn that brief into a research structure.

Start with your criteria