Named technology targeting
Build company lists around a specific software product, platform, vendor or technology family.
Technographic data
Find accounts through the technology they already use.
Technology choices can be a useful account filter. Identify organizations using specific software, platforms or technology categories, then pair those accounts with the relevant technology, operations, finance, marketing or business leaders.
Request counts or a sample
Technology can define the account listUse installed platforms and software categories to narrow the accounts before mapping the buyers.
What this service covers
Use installed technology as another layer of account fit.
Technographic research can focus on one named platform or a broader technology category, depending on the sales motion.
Technology category targeting
Filter by CRM, ERP, HCM, cloud, database, cybersecurity, business intelligence, marketing automation and other categories.
Account matching
Connect detected technology use to the company profile, industry, size, geography and other firmographic filters.
Decision-role mapping
Identify technology, engineering, data, security, operations, finance, marketing or procurement roles that fit the platform decision.
Competitive targeting
Use current platform context to frame replacement, migration, integration, implementation or adjacent-service campaigns.
Partner targeting
Identify potential customers for consulting, managed services, training, support or implementation around a named technology ecosystem.
Data fields
Link the technology signal to the account and buyer.
The goal is to make the technology context usable alongside standard account and contact data.
Discuss the required fieldsTechnology fields
Technology name, vendor, product family, category and other available context around the installed platform.
Account fields
Company, domain, industry, employee size, revenue band, headquarters and operating geography.
Decision-maker fields
Relevant contacts by title, seniority, department, business email, phone and professional profile where available.
Segmentation fields
Combine technology use with region, company size, vertical, role or existing account lists to refine the target.
Custom platform research
Define specific products or technology families when a general category is too broad for the campaign.
Where teams use it
Technographics can sharpen technology-led campaigns.
Use the installed stack as a starting point for more relevant account selection and outreach.
01
Migration campaigns
Identify accounts using a platform that fits a migration, modernization or replacement motion.
02
Implementation services
Find users of a platform that may need implementation, integration, support, training or managed services.
03
Competitive displacement
Build account lists around a competing platform and map the roles responsible for the technology decision.
04
Ecosystem expansion
Target organizations in a specific software ecosystem for adjacent products, consulting or partner-led services.
Name the technology or category you want to target.
Share the platform, geography, company criteria and decision roles. We can use those filters to frame the technographic audience.